Case study

Bright Labs Marketing System

Growth-stage SaaS

Global marketing & localisation

Edge-cached pages with localised campaigns and shared design system.

Quick info

At a glance — industry, engagement type, timeline, and region.

Context for the project and what the client needed to achieve.

A growth-stage SaaS needed simultaneous regional campaigns without multiplying codebases.

The problems, constraints, or risks we started from.

Deploy bottleneck for every copy tweak; inconsistent performance across regions.

How we approached delivery — architecture, process, and collaboration.

Nuxt SSG with path-based locales, Cloudflare in front, and a content API that supports scheduled publishes.

Outcomes, metrics, and what changed for the business or users.

Marketing shipped weekly experiments; TTFB improved on edge POPs.

Tools, platforms, and stack choices for this build.

“We stopped choosing between speed and localisation.”
— VP Marketing

Tell us about goals, timeline, and constraints — we’ll respond with a clear path and realistic next steps.