Case study
Pacific Dubai
Sample enterprise client
Real estate discovery & listings
Shipped faceted search, map views, and Core Web Vitals under budget — organic traffic up in the first quarter after launch.
Quick info
At a glance — industry, engagement type, timeline, and region.
- Industry
- Real estate
- Service provided
- Web platform · Search & listings
- Project duration
- 6 months
- Location
- Dubai, UAE
Overview
Context for the project and what the client needed to achieve.
The client needed a modern portal for Dubai property seekers — fast filters, mobile-first UX, and editorial control for agents.
We delivered a headless-backed front end with ISR-friendly pages and a structured listing model agents could extend without developer tickets for every field.
Challenge
The problems, constraints, or risks we started from.
Legacy stack could not scale search load; SEO was fragmented across duplicate URLs; mobile LCP was above 4s on listing pages.
Solution
How we approached delivery — architecture, process, and collaboration.
We rebuilt discovery on a GraphQL API with cursor pagination, image CDN rules, and schema markup for listings. Editors work in a familiar CMS while the public site stays edge-cached.
Results
Outcomes, metrics, and what changed for the business or users.
- LCP median under 2.5s on key templates
- Search refinements reduced bounce on mobile by a double-digit % in testing
- Cleaner URL taxonomy for SEO consolidation
Technologies used
Tools, platforms, and stack choices for this build.
- React.js
- Node.js
- GraphQL
- Tailwind CSS
- AWS
Client feedback
“Weque owned performance and SEO implications — not just pixels. Handover docs meant our team could operate the stack on day one.”
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